Abi AshokThe New NarrativeThe role of fans in building content for the futureJun 16, 2023Jun 16, 2023
Abi AshokinUX Collective(Re)think, (re)tainThe traditional playbook states that game designers should care a lot about the first week of new user engagement. Agreed. Question is…Apr 24, 2023Apr 24, 2023
Abi AshokTilly’s Quest: The Guardian of the ReefI was spell bound at Paulo’s passion when I caught up with him over at GDC. It was a time when I was at personal crossroads, dealing with a…Apr 11, 2023Apr 11, 2023
Abi AshokinUX CollectiveMaintaining equilibrium in your productOver time, I have had the honor and privilege to work for and with incredibly talented individuals. As a peer, subordinate, and boss, I…Dec 28, 2020Dec 28, 2020
Abi AshokinMac O’ClockFinale — The IDFA conundrumIn my previous articles, I wrote about:Dec 4, 2020Dec 4, 2020
Abi AshokinMac O’ClockThe IDFA conundrum (Part II)In the first Episode, I discussed the mechanics by which publishers leveraged the IDFA token for advertising and marketing their products…Dec 1, 2020Dec 1, 2020
Abi AshokThe IDFA conundrumWe had a few partners reach out to us requesting for tips to prepare for changes pertaining to the IDFA policies. We built out a 3-part…Nov 29, 2020Nov 29, 2020
